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The DNA of AMC is embodied by seven principles:

  1. Passion: cooking is about more than just preparing meals. It’s a lifestyle.
  2. Customer centricity: our duty is to meet all our customers’ cooking needs.
  3. Knowledge: we embrace innovation and new technologies for the benefit of our products and services.
  4. Quality: the products we provide can make a genuine difference in our customers’ lives.
  5. Team spirit: we motivate and rely on each other to take our business to the next level.
  6. Personal development: we empower people to achieve their fullest potential.
  7. No bias: we seek out opportunities wherever they may be.

These are firm foundations on which to build and maintain a sustainable, successful business.