The DNA of AMC is embodied by seven principles:
- Passion: cooking is about more than just preparing meals. It’s a lifestyle.
- Customer centricity: our duty is to meet all our customers’ cooking needs.
- Knowledge: we embrace innovation and new technologies for the benefit of our products and services.
- Quality: the products we provide can make a genuine difference in our customers’ lives.
- Team spirit: we motivate and rely on each other to take our business to the next level.
- Personal development: we empower people to achieve their fullest potential.
- No bias: we seek out opportunities wherever they may be.
These are firm foundations on which to build and maintain a sustainable, successful business.